Marketing Program

Marketing is a crucial part of moving technologies from the bench to the bedside, and it starts with dedicated marketing associates and a detailed plan. Using our existing relationships within the biotech and life sciences communities as a starting point, Emory OTT uses a blend of tactics to connect Emory technologies with the world.

Traditional

• Tech briefs (non-confidential summaries)
• Catalogs and bundles
• Email marketing
• Technology exchanges

Digital

• Social media (Twitter, LinkedIn)
• Featured Innovations
• Website
• Blogs
• Videos
• techFeed (notification system for new technologies)

Direct Point of Contact

• Faculty meetings
• Company and VC visits
• Partnering meetings
• Committee memberships

Events

• Trade shows and meetings
• Annual Celebration of Technology and Innovation
• Seminars and panels
• Public speaking
• Sponsorships